Hallmark Media Announces Rebranding For Channels At TCA24. More news coming out of yesterday’s events for Hallmark Channel at the Television Critics Association’s Winter Press Event. The TCA is currently hosting events for networks to showcase what’s to come.
Hallmark Media announced yesterday that they would be rebranding their two sister networks. Hallmark Movies & Mysteries will change to Hallmark Mysteries starting on March 6th. There is a new logo and this channel will continue to focus on fun mystery movies.
Hallmark Movies & Mysteries is the second 24-hour linear channel under the Hallmark Media umbrella. True to its name, the channel brings the lighter side of the suspense and mystery genres into focus with rich, dramatic, and thought-provoking storytelling. The network’s programming lineup features a unique mix of new, original movies, presentations from the acclaimed Hallmark Hall of Fame library, and such time-honored acquired series as “Murder, She Wrote,” “Matlock,” and“Diagnosis Murder”.
We will continue to see the suspense and fun that we have come to expect from Hallmark Movies & Mysteries. This will just be with a new look and the same captivating mysteries and new adventures.
Secondly, we will see a change to the Hallmark Drama channel. This channel launched in October 2017, as Hallmark Media’s third linear cable television network. Featuring an unduplicated lineup from its sister networks, the channel evokes the legacy and spirit of the iconic, award-winning Hallmark Hall of Fame franchise with engaging, dramatic storytelling. In addition to fan-favorite Hallmark Hall of Fame titles, the network showcases an array of movies and series from Hallmark Media’s vast library of original dramatic content.
This channel will be renamed to Hallmark Family beginning February 28th. This retheming will continue to bring us the viewers timeless storytelling for the whole family centered around faith, love, and community.
As a FUNatic for all things Hallmark Media, I am looking forward to these changes and seeing what is to come. Thank you, Hallmark, for bringing all types of families and adventures to us the viewers.