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Star Wars – The Empire Takes over NYC

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Star Wars – The Empire Takes over NYC. Check out new products, see highlights from throughout the day, and get full details on the Star Wars takeover of the Empire State Building.

In a surprise special event held on Thursday at New York City’s iconic Empire State Building, Lucasfilm continued the “Imperial March” — a month-long celebration of Star Wars villainywith reveals of action figures, toys, collectibles, apparel, accessories, and more, as we “March to May the 4th.” The biggest day of Imperial March yet, fans got their first look at Hasbro’s adorable Force N’ Telling Vader, new Star Wars: The Black Series figures, and much more.

But to paraphrase Count Dooku, that was only the beginning! On Thursday evening, a Star Wars-themed dynamic light show played on the famous skyscraper, featuring villains, vehicles, scenes, and surprises from across the galaxy. Watch it below, and browse the gallery for highlights from throughout the day — including a visit to the Big Apple from the Chosen One himself.

Read on for the latest reveals, and set coordinates for StarWars.com/ImperialMarch to see everything announced throughout the product program.

Imaginext Star Wars Darth Vader Bot - Fisher Price

Imaginext® Star Wars Darth Vader Bot by Fisher-Price

Most impressive. This giant interactive robot stands over 2-feet-tall and features a disc launcher, extendable lightsaber, Force-inspired ball launcher, lights, sounds, and much more.

Star Wars TruMoo Blue Milk
Star Wars – The Empire Takes over NYC

Star Wars TruMoo Blue Milk by Dairy Farmers of AmericaTruMoo

The Star Wars galaxy’s favorite beverage comes home! This delicious vanilla-flavored milk is available on April 17.

Imperial Stormtrooper Watch - Citizen Watch

Imperial Stormtrooper Eco-Drive Watch by Citizen

Only Imperial stormtroopers are so precise. So said Obi-Wan Kenobi, and it especially applies to this handsome new dark side addition to the Star Wars | Citizen Collection of watches. The all-new Imperial Stormtrooper watch is sustainably powered by any light with Citizen’s Eco-Drive technology, so it never needs a battery.

Star Wars Force N’ Telling Vader - Hasbro
Star Wars – The Empire Takes over NYC

Force N’ Telling Vader by Hasbro

A Sith Lord never looked so cute! Ask Vader a yes or no question, press his head, and listen as he reveals your fate! The Force N’ Telling Vader electronic figure also features digital eyes and changing expressions, and is fun for dark side devotees of all ages. A Walmart exclusive.

The Black Series Baylan Skoll (Mercenary) - Hasbro

Star Wars: The Black Series Baylan Skoll (Mercenary) by Hasbro

We are no Jedi. The mysterious Force-wielder from Ahsoka joins Hasbro’s vaunted 6-inch Black Series collector’s line. A Walmart exclusive available later this year.

The Black Series Darth Vader, Grand Admiral Thrawn, General Grievous 3-Pack - Hasbro
Star Wars – The Empire Takes over NYC

Star Wars: The Black Series Dark Side Pack by Hasbro

Bring some of the saga’s most iconic villains to your collection. This three-pack includes new releases of Darth Vader, Grand Admiral Thrawn, and General Grievous (in concept-art deco!) for the ultimate bad guy box set.

Star Wars ICONS: Darth Vader

Star Wars ICONS: Darth Vader by Insight Editions

Explore the journey of one of film’s greatest villains — from his creation by George Lucas to the character’s lasting legacy — with this new tome from Insight Editions. Available for pre-order starting March 22 at 6 a.m. PT / 9 a.m. ET.

Star Wars Micro Galaxy Squadron Gungan Bongo Submarine

Micro Galaxy Squadron Bongo Sub – Episode 1 Collection by Jazwares

Master, what’s a bongo? The sleek sub that transported Obi-Wan, Qui-Gon, and Jar Jar in Star Wars: The Phantom Menace comes to life in micro form with Jazwares’ cool miniature. A Target exclusive.

Salvaged Stormtrooper Helmet Bucket - Disneyland Park

Salvaged Stormtrooper Helmet Bucket by Disney Parks

Talk about recycling! This clever release from Disney Parks sees an old stormtrooper helmet turned upside down and into an exciting collectible — the perfect way to snack when marathoning Star WarsAvailable for purchase at select locations throughout Disneyland Resort on May 4, while supplies last, and served with popcorn, french fries, or Galma Garlic Puffs, depending on location. Coming in May, the Salvaged Stormtrooper Helmet Bucket will also be available for purchase at select locations throughout Disney’s Hollywood Studios at Walt Disney World Resort.

And remember: Season of the Force is coming to Disneyland Park in California from April 4 – June 2! Season of the Force will see the iconic attraction Space Mountain transformed into Hyperspace Mountain, along with specially themed food and beverage, merchandise, and more.

Darth Maul Legacy Lightsaber Hilt and Collector’s Box Set by Disney Store and Disney Parks
Star Wars – The Empire Takes over NYC

The Sith Apprentice: Darth Maul Legacy Lightsaber Hilt and Collector’s Box Set by Disney Store and Disney Parks

Live your best Darth Maul life with this amazing limited-edition collectible (7,000), presented in a wooden box with lighting effects. (It also plays a segment of the classic “Duel of the Fates!”) The double hilt also features sound effects and illuminates red when you attach two Legacy LIGHTSABER Blades, sold separately. Available on DisneyStore.com and at Walt Disney World Resort and Disneyland Resort on May 4.

May the 4th Logo Dated Collection - Disney Store

May the 4th Be With You 2024 Collection by Disney Store and Disney Parks

Celebrate Star Wars Day with this retro-inspired range, which includes a t-shirt, pullover sweatshirt, baseball cap, and stainless steel water bottle. Available for purchase on Disney Store.com on April 4 and at Walt Disney World Resort and Disneyland Resort on May 4.

Star Wars: The Phantom Menace 25th Anniversary Collection by Disney Store and Disney Parks

Star Wars: The Phantom Menace 25th Anniversary Collection by Disney Store and Disney Parks

Show your love of Episode I and its beloved baddie with this Darth Maul-focused collection, featuring tees, hoodies, lightsaber collectibles, limited-edition items, and more. Available for purchase on Disney Store.com and at Walt Disney World Resort and Disneyland Resort on May 4.

Will Gay Artist Series Star Wars Collection - Disney Store

Will Gay Artist Series Star Wars Collection by Disney Store and Disney Parks

Enjoy tees, home décor, and more, all featuring the charming and whimsical art of Will Gay. Available for purchase at Walt Disney World Resort and Disneyland Resort on April 3 and on DisneyStore.com on April 8.

March 20 – Imperial March

Dark Side Collection - Girls Crew

Dark Side Collection by Girls Crew

Do you know the power of the dark side? With these new studs, rings and more, the struggle between light and dark will start to turn.

The Black Series Mae (Assassin) - Hasbro

Star Wars: The Black Series Mae (Assassin) by Hasbro

Inspired by the character’s appearance in The Acolyte, Mae and several other just-revealed characters including Jedi Master Sol and Jedi Master Indara, will join the 6-inch-scale line.

Thrawn: Alliances Miniseries

Thrawn: Alliances Miniseries by Marvel

Grand Admiral Thrawn returns in a miniseries from Marvel comics written by Timothy Zahn and Jody Houser.

Vader's Castle: The Deluxe Library Collection

Star Wars: Vader’s Castle – The Deluxe Library Collection by Dark Horse

Get in, we’re going to Mustafar! Star Wars: Vader’s Castle – The Deluxe Library Collection brings the terrifying tales together for the first time in one place. Arriving September 24, the collection is available for preorder now.

Dark Side Collection - RSVLTS

Dark Side Collection by RSVLTS

The dark side has always had style. Show yours with a new fit, available today at 4 p.m. ET.

March 13 – Imperial March

Imperial March Stormtroopers T-Shirt by Amazon

Imperial March Stormtroopers T-Shirt by Amazon Merch on Demand

An entire legion of my best troops await them! Celebrate the Empire’s loyal soldiers with this cool, Emperor-approved tee.

Star Wars: The Black Series Star Wars Jedi: Fallen Order 3-Pack by Hasbro

Star Wars: The Black Series Star Wars Jedi: Fallen Order 3-Pack by Hasbro

Inspired by the modern classic game Star Wars Jedi: Fallen Order, this 3-pack features both new iterations and Black Series debuts of major characters: Cal Kestis (Inquisitor Vision), Second Sister Inquisitor, and Purge Trooper. An Amazon exclusive. Available Spring 2024.

Micro Galaxy Squadron N-1 Starfighter by Jazwares
Star Wars – The Empire Takes over NYC

Micro Galaxy Squadron N-1 Starfighter by Jazwares

Now THIS is podracing. Get ready for the 25th anniversary of Star Wars: The Phantom Menace with the new Micro Galaxy Squadron N-1 Starfighter, featuring Anakin Skywalker and R2-D2.

Star Wars Classic Collection by Oxford Pennant

Star Wars Classic Collection by Oxford Pennant

Show your allegiance to Imperial rule with these releases from Oxford Pennant, perfect for any gaming den, bedroom, or gallery wall.

Star Wars: The High Republic poster featuring various characters
Star Wars – The Empire Takes over NYC

Star Wars: The High Republic Downloadable Poster Set

For light and life, enjoy this free Star Wars: The High Republic poster set by the great Phil Noto; it features some of the acclaimed publishing initiative’s greatest villains, including (from left to right): Driggit Parse, Niv Dendrow Apruk, General Viess, Ghirra Starros, Marchion Ro, Baron Boolan, and the Nameless creature.

Star Wars – The Empire Takes over NYC

Greg Gatelyhttp://TheFUNaticsBlog.com
Greg "The Blue Hair" Blogger. If you are traveling around the Central Florida area you wont miss his Blue Head walking around, probably taking images. Co-Owner, Photographer, Podcaster, All Around Nice Guy, and curator of the most fantastical Disney Blog. You can listen to Greg on The Live Podcast show every week, along with seeing him live on Funatics Diary with Sam's Disney Diary. Once an Audio Engineer and Tour Manager with bands like Felix Cavaliere's Rascals, Collin Raye, Dispatch, just to name a few. Having retired from touring Greg spends all his time bringing the World of Disney to you. With over 3000 Articles written, and countless Images taken, Greg still enjoys living this amazing lifestyle. Thank You for reading!

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